The value of KEPEI Education Group lies not only in the number of institutions we operate, but more profoundly, in the educational beliefs and codes of conduct we uphold. Nearly three decades of exploration and practice have helped us crystallize a unique "KEPEI Way"—rooted in our original aspirations, enacted daily, and guiding us toward the future.

Part I: Cultural Foundation | The Founder's Commitment

· "Devote a lifetime to one kind of person (our teachers and students), dedicate a lifetime to one mission (education)."

This simple yet profound pledge by Founder Mr. Ye Nianqiao is the wellspring of all KEPEI's cultural principles. It signifies ultimate focus, deep affection, and boundless responsibility.

· The "Three Genuine" Spirit – The Bedrock of Our Actions:

· Genuine Care: Treat every student as we would our own children.

· Substantial Investment: Commit resources decisively for the future, creating the best possible conditions for our students.

· Hands-on Execution: Build dreams with our own hands and honor promises with concrete action.

Part II: Our Code of Conduct | Guiding Our Actions

We translate our cultural convictions into specific codes of conduct,ensuring every decision and action across the Group moves in a unified direction.

1. Scientific Standardization: Strengthening the Foundation

· Ethos: We adhere to scientific principles and methodologies in our educational practice, focusing on connotative development to ensure standardized teaching quality and operational management. Through systematic curriculum design and rigorous evaluation, we solidify the educational foundation, providing a robust guarantee for students' holistic development.

· In Practice: Focusing on Connotative Development | Standardized Processes | Comprehensive Internal Control System | Quality Benchmarks Aligned with International Standards.

2. Staying Current, Driving Innovation

· Ethos: We closely monitor evolving trends and global developments, embracing change with an open mind and actively expanding international perspectives and cooperation. We persistently explore possibilities for educational innovation. By continuously refining teaching methods and curriculum systems, we are committed to providing students with a cutting-edge learning experience.

· In Practice: Educational Model Innovation | Digital Transformation | International Development and Global Resource Integration.

3. Pragmatism and Integrity

· Ethos: We maintain a pragmatic work style, driving educational progress through efficient action. Integrity and self-discipline are our bottom line. We are dedicated to building a credible and responsible corporate image and actively contributing to society for the sustainable development of education.

· In Practice: Results-Oriented and Efficient Execution | Ethical Operations | Upholding Moral and Compliance Standards.

Part III: Strategic Philosophy | An Education Ecosystem Empowering the Future

· Core Model: "One Core, Dual Pathways, Multiple Futures"

· One Core: Student-centered, providing lifelong growth support.

· Dual Pathways: Integration of academic theory and professional practice.

· Multiple Futures: Paving diverse development paths for students—be it direct employment, further studies, overseas education, or entrepreneurship—enabling personalized cultivation.

· Strategic Engine: "Integration of Education, Industry, and Innovation"

Fostering a dynamic, symbiotic cycle where education, industry, and innovation empower one another, achieving:

· Three Major Upgrades: Teaching environments evolve into innovation workshops; teaching content aligns with industrial frontiers; teachers transform into industry-mentors.

· Three Major Integrations: Fusion of knowledge and application; blending of teaching and practical experience; connection between competency development and job readiness.

· Value Loop: Real-world projects drive learning, reshape disciplinary clusters, cultivate inter-disciplinary talent, and ultimately feed back into and lead industrial upgrading.

Part IV: Strategic Blueprint | Our Development Pathway

Guided by our cultural DNA,KPE Group has established a clear strategic blueprint centered on "One Foundation, Two Expansions", designed to systematically drive high-quality, sustainable development for the Group and its member institutions.

· "One Foundation": Connotative Development | Consolidating and Strengthening from Within

· Core: Focus on the core mission of education, mastering fundamentals, and pursuing excellence.

· Key Initiatives:

· Improvement through Evaluation: Using high standards like undergraduate teaching assessments to comprehensively enhance educational quality.

· Cultural Empowerment: Strengthening campus culture, building consensus among teachers and students, and shaping unique brand value.

· Digital Drive: Leveraging digital systems to enhance management efficiency and innovate the education ecosystem.

· Vision: Become a benchmark for private higher education within the province in three years; pursue master's degree granting rights within five years.

· "Two Expansions": Dual-Winged Growth | Reaching Outward, Forging New Frontiers

· Core: Building an open and diverse educational ecosystem.

· Wing One: Global Expansion

· Path: Advance an internationalization strategy of "Global Standards, Local Integration."

· Practice: Establishing overseas campuses; developing Sino-foreign cooperative education; cultivating internationalized faculty; exporting educational services. Aims to bring Chinese vocational education models to the world and provide global development platforms for teachers and students.

· Wing Two: Extension Development

· Path: Advance an extension strategy of "Leveraging Education, Deriving Industries, Integrating Education and Production, Planning for the Future."

· Practice: Closely connecting with emerging industries; using the "Education-Industry-Innovation" model to incubate real-world projects, creating diverse career channels for students, and supplying targeted talent for industries.

Part V: Culture in Action | Making Our Philosophy a Reality

Our culture is deeply embedded in every facet of the KPE system.

· At Harbin Institute of Petroleum: The institutionalized practice of "cadres engaging at the frontline" vividly embodies being "student-centered," perfectly blending "Hands-on Execution" and "Genuine Care," making management warm and services tangible.

· At Guangdong Technology College: Modern industry schools, vibrant innovation and entrepreneurship centers, and the incubation of real industry projects are the best interpretations of the "Education-Industry-Innovation" ecosystem, achieving deep integration of the education chain, talent chain, and industry chain.

· At Huaibei Institute of Technology: Actively recruiting retired expert teachers, systematically nurturing young faculty to pursue doctorates, and fully implementing a tutorial system demonstrate the sustained momentum provided by "Substantial Investment" and "Hands-on Execution" in faculty development.

· At Ma'anshan College: Students achieving high-quality employment with "professional titles" is the most powerful testament to the integration of "theory and practice," equipping students with professional competitiveness even before graduation.

· At Zhaoqing Technology Secondary Vocational School: Piloting comprehensive high school classes successfully opens multiple development pathways for students, a concrete implementation of the "Multiple Futures" theory, respecting and empowering each child's personalized growth.

· In every one of our teachers: The daily care for students and dedication to teaching represent the most fundamental, yet profound, interpretation of the "Three Genuine" spirit.

Part VI: Vision & Mission | Our Shared Aspiration

· Mission: To build a future-oriented education system with scientific standardization at its core and continuous innovation as its driver, providing lifelong growth support and security for every student and educator.

· Vision: To become a benchmark in the private education sector, cultivating more outstanding talents with an innovative spirit and a strong sense of responsibility for society.

· Ultimate Goal: To contribute China's wisdom and solutions to the development of global education.